Client Case Studies
Here are two examples of clients who knew exactly who they sold to and had no repeatable way to reach them. Each got a bespoke outbound engine built on their own accounts and tools, live in under two weeks. Below is what we built for each, and the first fortnight of numbers straight from their own dashboards.
Case study 01
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Case study 02
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Manager development platform
B2B SaaS · United Kingdom
3
Meetings booked in the first 14 days, from a standing start
Executive coaching consultancy
Professional services · United Kingdom
7
Meetings booked in the first 14 days, across two buyer segments
A manager development platform selling to people leaders.
Growth came from the founders' network, referrals and the odd conference. Good months and quiet months, with nothing in between to smooth it out.
At a glance
- Client
- A UK software business helping scale-ups develop their managers. A platform teams use week to week, priced per employee, sold on annual contracts.
- Sells to
- HR Directors and Heads of People at 50 to 500 person companies.
- The problem
- No repeatable way to reach a buyer they could describe precisely. Outreach happened by hand, when someone had time.
- What we built
- LinkedIn and email sequences running in parallel from the founders' own profiles, a personalised page generated for every lead, and a custom dashboard.
- Time to live
- Under two weeks from scoping to first message sent.
- Data below
- The first 14 days of the campaigns running, taken from the client's own dashboard.
The results
First 14 days
Client dashboard data
From no outbound at all to three booked meetings.
892
Connection requests sent
198
Accepted, a 22.2% acceptance rate
19
Replies, from 183 messages sent
3
Meetings booked, on autopilot
Pulled from the client's own dashboard, covering the first fortnight of the campaigns running.
Before and after
Before
After · 14 days
Prospects contacted
~20 a month, by hand
892
Connections accepted
Not tracked
198 22.2%
Replies
Occasional, chased by hand
19 10.4%
Meetings booked
Founder-led, ad-hoc
3 on autopilot
Channels running
LinkedIn only, ad-hoc
LinkedIn and email
Pipeline visibility
A spreadsheet, sometimes
Live dashboard, daily
In their words
"We'd talked about doing outbound properly for two years and never got past the talking. They had it live inside a fortnight, running on our own accounts, targeted at the exact people we sell to. The conversations coming in now are the ones we'd have picked ourselves."
Chief Executive Officer, anonymised at their request
Manager development platform · United Kingdom
An executive coaching consultancy with two distinct buyers.
Referral-led growth and a strong reputation, but two separate audiences to reach and no system for approaching either at scale.
At a glance
- Client
- A UK coaching consultancy working with senior leaders, running one-to-one coaching and leadership programmes.
- Sells to
- Two segments run in parallel: 494 women executives, and 580 HR and People leaders.
- The problem
- Two audiences that need completely different messages, and a founder-led sales process with no time to run both.
- What we built
- Two separate LinkedIn campaigns with video, each written for its own segment, synced into HubSpot with a custom dashboard on top.
- Time to live
- Under two weeks from scoping to first message sent.
- Data below
- The first 14 days of the campaigns running, taken from the client's own dashboard.
The results
First 14 days
Client dashboard data
From referrals only to seven booked meetings.
1,020
Connection requests sent
189
Accepted, an 18.5% acceptance rate
21
Replies, from 176 messages sent
7
Meetings booked, on autopilot
Pulled from the client's own dashboard, covering the first fortnight of the campaigns running.
Before and after
Before
After · 14 days
Prospects contacted
Referrals and inbound only
1,020
Connections accepted
Not tracked
189 18.5%
Replies
Occasional, chased by hand
21 11.9%
Meetings booked
Referral-led only
7 on autopilot
Channels running
Founder-led, ad-hoc
LinkedIn, two campaigns
Pipeline visibility
In the founder's head
Live dashboard, daily
In their words
"We've always grown on referrals, which was lovely right up until I needed it to be predictable. The bit I couldn't solve on my own is that I sell to two completely different people, and there's only one of me. Having both campaigns running in my voice, without me touching them every day, is the part I didn't think was possible."
Founder, anonymised at their request
Executive coaching consultancy · United Kingdom
Next step
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